PARADISE TEE
Creative Director, Art Director, Producer
Led the creative direction of the campaign from concept to execution, developing a visual approach that positioned the Paradise tee within a broader lifestyle and narrative. Directed the art direction, including styling, framing, and overall tone, while overseeing production to ensure a cohesive and elevated final output.
Description
A fashion-focused campaign designed to introduce the Paradise tee through a visual narrative, created for creatives navigating their own paths. Built around the idea “don’t wait for paradise, create it,” the campaign connects to Paradise Don’t Last Forever while offering a more personal, forward-facing message. The “paradise” theme is carried throughout both set design and product, with elements like beach balls and lounge chairs, and a custom tee design featuring palm trees and “Dice” as a play on “paradise”—a nod to taking a chance in pursuit of it.
Highlights
Produced a 25-second narrative-driven ad with a clear audience and message
Custom tee design featuring palm trees rendered with a flame-like treatment, creating a striking and distinctive visual
