Football Sunday
Creative Director, Art Director, Producer
Led the creative direction of the campaign, developing a narrative centered around the ritual of watching Chicago Bears games through a personal, generational lens. Defined the visual tone and storytelling approach, translating those ideas into a cohesive campaign tied to the team’s season opener and the debut of Caleb Williams. Directed the art direction and overall production, collaborating with designers Jared Armstrong and Chelsea B to develop custom garments—including a vest, cardigan, and jersey—that brought the concept to life through their individual design perspectives.
Description
A campaign rooted in the tradition of watching Chicago Bears games through a personal, generational lens, capturing the energy and nostalgia of Sundays spent at my grandparents’ home. Developed to align with the team’s season opener and the debut of Caleb Williams, the project blends storytelling, fashion, and sport into a grounded, culturally resonant moment.
Highlights
Shot on location at my grandfather’s home, grounding the campaign in a real, lived experience
Developed custom one-of-one garments in collaboration with designers Jared Armstrong and Chelsea B
